Average interest: 2.7
Average approval: 1.8
Value: 4.9 (value = interest x approval)
Controversy: 0.0 (maximum=9)
Number of raters: 1
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Diana is right: develop a marketing strategy. Make use of existing social network sites.
And I second Diana's thought on developing a marketing strategy. As I said in a comment on "Do we need another social network?", VoH/Intermix should make full use of existing social network sites to steer interest and participation in our direction.